Whether you’re a professional stylist with an artsy beauty boutique or a high-volume city salon owner, selling professional beauty supplies is essential to your business as a licensed cosmetologist. The holidays are the perfect time to kick up your sales year-round by introducing clients to great new products through upselling.
At National Salon Resources, we offer a wide range of stylist supplies for you to upsell to your clients, from beauty essentials they’ll love to professional haircare lines that will fit their needs. Once you nail the art of the upsell, you’ll be able to connect your clients with life-changing products they didn’t know they needed. This helpful guide will walk you through some of our favorite ideas for boosting your revenue this holiday season.
Upselling Basics
When it comes to upselling, if you’re simply ringing up the item your client asked for, you’re missing an opportunity to serve your them. After all, the reason your client comes to you is because you’re great at what you do. They trust you to offer suggestions that work well for their personal beauty needs. They might be afraid to try a new product, but your years of experience and knowledge of the beauty industry may give them the confidence to try something new. As long as you’re providing value to your client, you can’t go wrong with suggesting a higher end product matched to their needs.
Know Your Client
Consider each client’s individual needs. As a stylist, you often get to know your clients during the styling process. Do they have a busy lifestyle? Does he or she spend a lot of time and energy into maintaining a certain look? Take these factors into consideration when offering a suggestion, then offer a product you’re confident will benefit your client.
Price Points
It’s best to suggest a price point that seems suited to your client. If your client is open to spending a little more on their haircare, suggest a product with a higher price point that isn’t significantly higher. It’s also good to have a mid-point price product if the first seems out of their range.
Here are a few quick price tips:
- Round up to even numbers for easy sales.
- Offer special promotions for additional purchases.
- Offer travel-sized free gifts with purchase to introduce new products.
Professional Beauty Supplies for Licensed Cosmetologists to Upsell
We’re here to help you with the upcoming holiday season. Check out our wide range of beauty supplies, in-store, online, or through our warehouse. At National Salon Resources, we offer an array of products, including haircare, color, extensions, and beauty essentials that will help you build a loyal following among your clients. This holiday season, take the time to help your clients find the high-quality salon products they will love to increase your sales year-round.
Be sure to browse our classes and events, so you can make the most of your passion. Create an account today to check out our wholesale pricing, or call/text 800-622-0003 to speak with one of our beauty industry experts.
