After spending weeks or even months in quarantine, salon customers everywhere are ready to get their hair back on track with the help of their favorite salon industry workers. Now that salon businesses are starting to reopen across the country, it’s a good time to stop and reformulate your overall business strategy as a salon industry professional with the help of your National Salon Resources Salon Consultant.
If you’ve never taken the time to create a comprehensive business strategy for your salon business, now is the time to outline your goals and create a strategy to get there. As a professional beauty supply distributor, National Salon Resources has a team of Salon Consultants to guide you through mapping your path to salon success.
Start With Your Salon Goals
To create your roadmap for salon success, start by sharing specific goals for your business with your DSC. They can work with you to create a timeline to achieve them. Of course, the primary objective for a salon business is usually to increase profit, but it’s important to include details like specific numbers.
Include goals that look like these:
- Increase profits by 25% in the next six months.
- Reduce monthly overhead by 5%.
- Gain 12 new regular clients in the next three months.
- Increase online professional salon products sales by 45% within a year.
Mapping Your Success Strategy
Once you’ve decided where you want to go with your salon business, it’s time to draw the map of how to get there. You and your salon consultant will start by looking at what you’re already doing well and determine where most of your current revenue is coming from. Promotions are a great way to bring in new clients. Social media is an efficient way to share promotions with your current and future clients.
Your success roadmap should include items like these:
- Partner with a beauty supply distributor like National Salon Resources to create a passive revenue stream.
- Determine which salon services are the most profitable and plan to promote them.
- Develop a new marketing plan based on building a brand identity and promoting online sales.
Expand Your Salon Revenue Stream With Online Salon Products
As you and your Salon Consultant review your salon’s business objectives, marketing strategy, and financial operations, you’ll discover that now is a perfect time to increase your revenue stream with online products. Offering online products gives you a way to earn income between clients’ appointments and provides opportunities for online engagement and promotions through social media.
Call or text us at 1-800-622-0003 to get connected with a Salon Consultant that can help you build the map to success for your salon today.
